listen to this episode:
Key Takeaways:
- Intro 00:00
- BPN Supps 01:22
- Starting a new life on the farm 02:20
- Sam's background 04:10
- Farming operations 08:47
- Regenerative agriculture 13:54
- Diet before starting the farm 19:30
- Grass-fed popularity 22:30
- Grass-fed regulations 28:00
- Choosing the hard right 37:40
- Grass-fed benefits 40:00
- Truth about eggs 44:53
- Scaling Shirttail Creek Farms 51:00
- Direct-to-consumer operations 1:03:50
Today I sit down with Sam Moffett, a former digital advertising executive who left a successful job to pursue his passion for regenerative agriculture. Sam self-funded his farm, Shirttail Creek Farms, and took on the challenges of building a successful business in a new industry in hopes of changing our food ecosystem. Sam’s story is of risk-taking and entrepreneurship as he learns how to transform from a city-dwelling executive to a first-generation rancher providing beef, chicken, pork, and eggs to his local community and nationwide. Enjoy the episode!