go one more.
It is a mindset that when life gets hard, you push through that resistance with intention, grit and confidence
Go One More
More than a slogan.
it’s a way of life.
Most of us severely underestimate our capabilities. What you’re actually capable of doing is massive compared to what you think you’re capable of doing. We live in a society where we’re trained to fear failure, avoid discomfort, and seek instant gratification. Go One More isn't just about training your mind and body; it's about transforming them to have a more impactful and meaningful life.
How do you get past the obstacles,
bridge that gap, and
reach your full potential?
You need consistency, clarity, and drive. When those three things come together, the result is powerful - you can achieve goals that once felt impossible. By applying the Go One More mindset to my life, I've built my business from nothing, run 100+ mile ultra marathons through the Rocky Mountains, shaved 90 minutes off my marathon time, and have shown up as a better husband, father, and leader.
ESTABLISHED
January 17, 2019I was in the middle of my second marathon prep. My training program called for 18 miles that day, and after reaching mile 10, I decided to call it quits. As I walked back to my house from the Ladybird Lake Trail in downtown Austin, I stopped and thought, "If I quit on this run, what does it say about my character? What else will I quit?" So I kept running.
I ran 19 miles that day - one more mile than I had planned. When I returned home, I removed my hat and wrote "1 MORE" on the bill. I took a photo of that hat and posted it on social media (as shown in the picture). The response was wild. Hundreds of people began writing "1 MORE" on the bill of their hats and sent me photos. It became my mission after quickly realizing there was an emotional connection to those three words.
I ran 19 miles that day - one more mile than I had planned. When I returned home, I removed my hat and wrote "1 MORE" on the bill. I took a photo of that hat and posted it on social media (as shown in the picture). The response was wild. Hundreds of people began writing "1 MORE" on the bill of their hats and sent me photos. It became my mission after quickly realizing there was an emotional connection to those three words.
The power behind the words,
and impact on a community.
You can't just "Go One More" every once in a while. The commitment to consistency compounds over time, and the return is exponential. My running coach, Jeff Cunningham, once said, "It's better to be consistently good than occasionally great." Those three words are more than one extra rep or one extra mile - they guide your every decision.
There is a reason thousands of people have "Go One More" tattooed across their bodies. It has brought together a community, a tribe, of individuals who want more. They understand that what they accomplish is earned and not given. Go One More is an accountability mindset and an ownership mentality.
There is a reason thousands of people have "Go One More" tattooed across their bodies. It has brought together a community, a tribe, of individuals who want more. They understand that what they accomplish is earned and not given. Go One More is an accountability mindset and an ownership mentality.
ready to go one more?
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